The Mission :
As part of a tenant search done exclusively on behalf of Unibail-Rodamco, to suggest and implement a marketing strategy in order to optimise the exploitation and rental income from this commercial premises liberated by the brand Résonances, benefiting from a substantial visibility, situated opposite the Place de la Madeleine in an upmarket area, orientated around high end office and shopping clientele.
The Solution :
Draco Partners has assisted the landlord in the full analysis of the potential of this Haussmann-style building, and proposed several solutions of national and international brands valuing this magnificent corner building with a substantial shop front.
The Result :
Draco Partners, concluded the commercialisation of this boutique consisting of a surface area of approximately 304m² by the signature of a 12 year lease (without a premium) with GrandOptical, a leading Optical retailer, subsidiary of the European leaders GrandVision.