The Mission :
As part of an exclusive mission for tenant research launched mid 2013 for AXA Real Estate, after their acquisition of the total real estate goods “Carré Saint Germain” sold out by Gecina, ask for an active commercialization campaign of a batch delivered by Fnac, which measures 4000m² with 2500m² of selling space divided on three main levels.
The Solution :
Draco Partners made a marketing plan with sales brochure and working documents on internet in order to facilitate commercial contacts and the feasibility studies initiated with a large target of national and international brands.
The Result :
It is finally the Swedish leader H&M which inaugurated at the end of 2014 a new megastore in order to present a selection of garments for men, women, and children. Thus, H&M will join the shops Monoprix, Tie Rack, Starbucks and Sephora.